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Whistles marks 50th anniversary with brand relaunch and new product direction Drapers Whistles is marking its 50th anniversary with a brand relaunch, introducing a new positioning, renewed product direction and an autumn/winter 26 campaign featuring 50 of its customers. Fashion retail industry news, trends and analysis
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News
Authentic's Ted Baker and Champion partner with Netflix
4+ day, 21+ hour ago (202+ words) Champion and Ted Baker have partnered with Netflix to launch two capsule collections inspired by the latest season of The Gentlemen, combining Champion’s underground boxing aesthetic with Ted Baker’s British tailoring. By George Crates-Bird 8 September 2026 The two brands have released…...
Webinar: digital leaders on agentic AI, the future of ecomm and new career paths
1+ week, 1+ day ago (217+ words) The Inside Ecommerce digital leaders series kicks off with this fresh perspectives session, bringing together Boden, Commerce and the Drapers team to debate what’s next for fashion retail online – from the trends shaping the sector to the strategies set to…...
The Indie view: 'AI didn't buy me rankings, it bought me time"
2+ week, 4+ day ago (76+ words) The Indie view: ‘AI didn’t buy me rankings, it bought me time’ Drapers The Indie view: ‘AI didn’t buy me rankings, it bought me time’ Digital Edition: The Indie view: ‘AI didn’t buy me rankings, it bought me time’ - Unlimited…...
Skims names Supreme exec as its first chief design officer
2+ week, 5+ day ago (291+ words) Skims has named Erin Magee as its first-ever chief design officer, who joins from Supreme after more than 22 years. By Katie Ross 25 August 2026 Magee served as chief creative officer at Supreme for more than 22 years, according to her LinkedIn profile,…...
Mamas & Papas profits and sales rise in 'record' year
3+ week, 2+ day ago (265+ words) Nursery retailer Mamas & Papas has completed a round of refinancing to fuel growth after posting a "record" financial year for the 12 months to 30 March 2026. By Chloe Mills 21 August 2026 EBITDA at Mamas & Papas surged 21% year on year to £14.5m for the 12 months…...
Ecco appoints chief commercial and chief product officers
3+ week, 2+ day ago (238+ words) Denmark-based footwear brand Ecco has made two appointments to its senior leadership team. By Evelyn Wallis 20 August 2026 Neal Taylor has been promoted to executive vice-president, chief commercial officer, and Adam Meek (pictured above) has been appointed as executive vice-president, chief…...
N Brown appoints new managing director for retail
3+ week, 3+ day ago (297+ words) Manchester-based N Brown Group has named Zoe Matthews as managing director of retail. By Evelyn Wallis 20 August 2026 Announced today (20 August) Zoe Matthews joins N Brown from her previous role as senior vice president at Reliance Retail, leading the growth strategy…...
First Look: Gap and Malbon reimagine American sportswear
3+ week, 3+ day ago (321+ words) Gap and US sportswear brand Malbon Golf have reunited on a second collection, bringing their collaboration to the UK for the first time. By Evelyn Wallis 19 August 2026 Following a capsule collection in 2025, which was sold online and in stores across…...
Vuori appoints new chief marketing officer
3+ week, 4+ day ago (166+ words) US activewear brand Vuori has name Carey Collins Krug as chief marketing officer. By Evelyn Wallis 18 August 2026 Effective 5 October, Collins Krug joins Vuori from her previous role at Abercrombie & Fitch, where she served as chief marketing officer, holding an instrumental…...