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The Fashion Law provides well-curated, research-driven news and analysis of the legal and business aspects of the rapidly evolving fashion industry.
- 170articles · 365d
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News
Building a Career in Fashion Law: The Skills That Matter Most
1+ week, 3+ day ago (270+ words) Fashion lawyers enter the field through a wide range of legal disciplines, from IP and corporate law to litigation and regulatory compliance. Success in this field requires a combination of legal expertise, commercial judgment, and an understanding of how the…...
What Happens When AI Search Recommends “Dupes”?
1+ mon, 2+ day ago (78+ words) August 10, 2026 - By TFL This summer, a German court weighed in on a trademark question that is likely to arise with increasing frequency as generative artificial intelligence increasingly powers search results: when an AI-powered search tool produces answers about “dupes” of…...
Can Brands Use Anti-Hacking Laws to Stop AI Shopping Agents?
1+ mon, 1+ week ago (267+ words) August 5, 2026 - By TFL The 9th Circuit vacated an injunction against Perplexity's AI assistant, holding that the user "accesses" Amazon under the CFAA. The decision in the Amazon-filed suit marks an early appellate test of how existing computer access laws apply to…...
Apple v. OpenAI Offers an Early Look at AI's Next IP Battleground
1+ mon, 2+ week ago (309+ words) July 28, 2026 - By TFL OpenAI's hardware debut in the form of a keyboard comes as it faces Apple's trade secret lawsuit over its AI device ambitions. The case signals that trade secret disputes may become increasingly important as AI companies move…...
Rainbow Says Existing Model Releases Cover AI-Generated Ads
1+ mon, 3+ week ago (193+ words) Rainbow argues in a new motion to dismiss that its model release gives it broad rights to use images, regardless of the tech involved. The retailer argues existing contract law should decide the case, which model Francheska Pujolas filed against…...
The New AI Disclosure: Competitive Advantage & Enterprise Risk
2+ mon, 1+ week ago (240+ words) June 30, 2026 - By TFL Those references are concentrated not in a standalone technology discussion, but throughout the filing’s descriptions of merchandising, business strategy, and enterprise risk. Reformation’s emphasis on AI – along with machine learning and “emerging” and “advanced” technologies – reflects a…...
What Happens When Brands Use AI to "Alter" Influencer Content?
2+ mon, 3+ week ago (208+ words) June 15, 2026 - By TFL Molly Tranchin has sued EBY over allegations that the brand used an unauthorized AI-generated deepfake of her in an ad campaign. It tests whether brands can use AI to alter creator content without undermining the authenticity of…...
ShopAgentic’s Funding Signals a New Bet on AI Commerce
3+ mon, 1+ day ago (80+ words) June 11, 2026 - By TFL The significance of the newly-announced funding lies in what it implies about where investors expect value to accrue if agentic commerce takes hold. Rather than backing consumer-facing shopping assistants, ShopAgentic’s investors are betting that merchants will need…...
Chrome Hearts Ruling Adds to Pressure on the Schedule A Model
3+ mon, 3+ week ago (439+ words) May 21, 2026 - By TFL A federal judge severed six defendants from Chrome Hearts’ sweeping Schedule A counterfeit suit, adding to growing scrutiny. The ruling tests the idea that sellers accused of similar infringement can automatically be treated as part of a…...
Is Trademark Law Keeping Pace With Modern Brands?
3+ mon, 4+ week ago (149+ words) May 13, 2026 - By TFL New research suggests that trademark disputes effectively turn on just two things: similarity of the marks and products. This creates tension in the market, where brands compete through aesthetics, positioning, etc. in overlapping categories. The findings raise…...