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The Fashion Law provides well-curated, research-driven news and analysis of the legal and business aspects of the rapidly evolving fashion industry.
- 170articles · 365d
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- Dec 29, 2025earliest in window
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News
Flowerbx Trademark Win Puts a Branding Trend in Focus
3+ day, 18+ hour ago (439+ words) September 9, 2026 - By TFL Flowerbx prevailed in a UK trademark case against rival florist Flowers Box London, which used a series of "confusingly similar" names. The court upheld the validity of the FLOWERBX mark and found that the rival’s brand caused…...
Yeezy Is Back at Retail: Can a Brand Ever Really Be Cancelled?
3+ week, 1+ day ago (303+ words) August 21, 2026 - By TFL Yeezy is back in mainstream retail after its adidas partnership collapsed, with JD Sports now carrying new YZY products. The launch shows that consumers and retailers may be able to separate a founder from the products associated…...
A Chanel Case Against Hamptons Store Is About More Than Fakes
1+ mon, 18+ hour ago (320+ words) August 12, 2026 - By TFL Chanel is seeking summary judgment against a Hamptons & Manhattan retailer over allegedly counterfeit Chanel goods. The trademark-centric case raises a timely question about what happens when consumers knowingly purchase fakes. Chanel argues that post-sale confusion can still…...
Nike Loses Lululemon Patent Fight Over Fitness Tech
1+ mon, 1+ day ago (171+ words) August 11, 2026 - By TFL Nike lost its appeal before the Federal Circuit over 13 challenged claims in a fitness-tech utility patent dispute with Lululemon. The federal appeals court found that prior art Lululemon presented undermined Nike’s effort to preserve the claims in…...
Can Brands Use Anti-Hacking Laws to Stop AI Shopping Agents?
1+ mon, 1+ week ago (267+ words) August 5, 2026 - By TFL The 9th Circuit vacated an injunction against Perplexity's AI assistant, holding that the user "accesses" Amazon under the CFAA. The decision in the Amazon-filed suit marks an early appellate test of how existing computer access laws apply to…...
Quince Aims to Reframe "Traditional Retail" Pricing in Dismissal Bid
1+ mon, 4+ week ago (195+ words) July 14, 2026 - By TFL Quince is seeking dismissal of a class action challenging its "Traditional Retail" prices and savings claims. The company says that its "Traditional Retail" prices compare similar products – not former selling prices. The distinction between former-price and comparable-value…...
Squish v. Squishy: Can Trademark Owners Have It Both Ways?
2+ mon, 3+ day ago (332+ words) July 9, 2026 - By TFL Coty argues that Covergirl's CLEAN FRESH SQUISHY GLAZE does not infringe Squish Beauty's trademark. The dispute raises broader questions about the role of prosecution history in trademark enforcement. In doing so, Coty raises a broader question about…...
Louis Vuitton v. Molly Tea Puts Brand Protection in the Spotlight
2+ mon, 6+ day ago (186+ words) July 6, 2026 - By TFL Louis Vuitton's win highlights its long-running strategy of protecting the individual elements of its Monogram. The case shows how that layered trademark portfolio gives the company greater flexibility to enforce its rights. It also underscores that modern…...
How Football Clubs Are Building Global Brands
2+ mon, 1+ week ago (348+ words) July 2, 2026 - By TFL The World Cup reinforces the value of the club brands behind many of the tournament's biggest stars. Europe's biggest football clubs are evolving into sophisticated consumer brands built on valuable IP. That shift also helps explain why…...
Nike’s Total 90 Win: How Thin Use Can Keep Legacy Mark Alive
2+ mon, 2+ week ago (281+ words) June 26, 2026 - By TFL Nike scored an early win over Total90, with a court finding that its limited post-2019 use of “Total 90” undercut an abandonment claim. The ruling suggests that even relatively thin use may be sufficient to keep a legacy mark…...